SRAM Tech Talk - Engineering a More Inclusive Future in Cycling

SRAM engineers work every day to put our motto into action: "We believe in the power of bicycles and expanding the potential of cycling. We create products and experiences that inspire cyclists." Bicycles connect communities of all shapes and sizes—from everyday commuters to winners of the Tour de France Femmes. With innovative products ranging from robust drivetrain designs to software-driven suspension to powerful lightweight brakes, SRAM embraces the future of cycling and the diversely talented engineers it takes to get there.