BRAT: Best Readable and Accessible Text

In a study of 1M websites by WebAIM (Web Accessibility In Mind), low contrast text was found to be the most common reason for Web Content Accessibility Guidelines (WCAG) 2.0 failures. This statistic highlights the need for newsletters, presentations, and email blasts to be more accessible through intentional design choices. This lecture will help the audience identify color palettes with sufficient contrast, discern typeface that is clear to larger audiences, and choose background images and graphics with accessibility in mind. Like Charli XCX’s 'brat' album cover, sometimes simple and clear is best to get your point across.